It’s hard to believe we’re in the home stretch of prep for the 2017-18 American Advertising Awards. What better time to share a little about the individuals who made their way to Cedar Rapids to judge our submissions?
This year, we worked with the AAF: Cedar Valley, who presented their entries for judging on Friday, January 19. Entries from AAF: CR-IC were judged the following day.
Frank Stegmaier is a thinker, a questioner and an all-around badass who constantly pushes beyond the discipline of visual communication. He’s spent years working in traditional, digital and emerging mediums for international and local brands. He has worked with amazing collaborators at the Fling Group, McCann, Mithun and now Geometry Global. On the ShopperWorks team at Geometry, he activates multiple General Mills brands (including Box Tops for Education, Betty Croker, Cheerios and Yoplait) at retailers such as Walmart, Target and Kroger.
Additionally, he has been the President of AAF North Dakota, District Eight (D8) Governor and the Chairman of the D8 Education Foundation.
Frank enjoys advertising and creative awards, especially when he gets to judge them. He has served as a judge on the American Advertising Awards (formerly ADDYs) for District 2 (DE, DC, MD, NJ, NY, PA), District 9 (NE, KS, IA, MO), Des Moines, Green Bay, New York, Pittsburg, St. Cloud, San Antonio and Wichita competitions.
Frank is a 2003 graduate with a B.S. in graphic communications-digital design and a minor in marketing.
Laura Voth lives and works in Minneapolis, Minnesota. She is currently a digital producer at W2O Group. She leads the creative team to ensure the work goes above and beyond the clients’ needs, always on time and on budget.
Prior to this, she worked with multiple clients throughout large package redesigns. She has a BS in mass communications and graphic design.
Erik Royer is a graduate of the University of Iowa where he studied business administration and international business. His love of art and design pulled him back to school to enroll in the graphic arts program at the University of Santa Cruz.
He began his design career creating websites with a focus on the real estate market. This pursuit evolved into branding, digital and print advertisements, and marketing. Erik then started a virtual agency collaborating with other designers, developers, online marketers, photographers, and videographers to expand offerings and serve as a creative and marketing partner for his clients. Since then Erik has co-founded a Luster Labs, a traditional full-service agency, co-founded Snug Organics, a business creating organic cotton sleepwear for infants and toddlers, served as a creative director and marketing director for a LED lighting company and developed a large bald spot and many gray hairs.
Erik believes that good creative stems from a strong understanding of the business objectives coupled with an equal understanding of the end users’ needs. If the business goals are achieved when the end user’s needs are met, this is the intersection of effective design. This is visual communication today. From an esthetics standpoint, it is Erik’s belief that all humans have the innate ability to recognize that which is visually pleasing. The aesthetic is an integral piece of the design, however, only the tip of the iceberg in the process and thought that goes into it.
Erik lives in Denver, Colorado, where he is currently the creative director for a small boutique agency. He met his wife in the training room at the University of Iowa and is a father to two boys who both aspire to be Hawkeyes.