A wide variety of laws and regulations converge in the worlds of advertising and marketing. The creativity of advertising and marketing professionals is great for selling products and services, but it often leads to significant legal risks. Whether it’s false advertising, publicity rights violations, copyright or trademark infringement or one of the many other legal issues that lurk in the creative marketplace, advertisers and marketers may be operating in a legal minefield.
This presentation will explore current tips, trends, and trouble-spots in advertising law to help you maximize the effectiveness of your marketing efforts while minimizing risk.
Presenter: John Pickerill & Tracy Deutmeyer of Fredrickson & Byron, P.A.
John Pickerill is an advertising and trademark attorney, with a specific emphasis on social media marketing issues. John assists clients with ad copy and sweepstakes/promotions compliance, industry agreements, dispute resolution, content licensing, trademark planning, prosecution and enforcement, social media marketing planning, privacy and compliance issues, and a wide range of copyright matters. John is a graduate of the Iowa State University JLMC/Advertising Program. Before going to law school, he spent 2 years in the Des Moines Register’s Advertising Group and 5 years at Carmichael Lynch as an advertising executive, helping clients like Harley-Davidson, Volvo Trucks and United Healthcare build strong brands and create great advertising.
Tracy Deutmeyer is a trademark and copyright attorney, and is a native of the Dyersville area. Tracy advises clients on all areas of trademark, copyright and rights of publicity law, including the availability, prosecution, maintenance, acquisition and enforcement of rights. Tracy earned her law degree from the University of Iowa in 2002. Before law school and after graduating from Iowa State University with a degree in Journalism and Mass Communication, Tracy worked at the public relations firm of MorganMyers. She currently resides in Ankeny.
$5 for AAF Members | $10 for Public | $10 for Students
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